Better Workplace

Better Workplace is a division of Fairfield Watson Benefit Partners. 

Problem

COVID-19’s shift in workforce preferences changed the way most of us work. We aren’t going back.

Better Workplace was developed to help companies plan and manage complex transitions. This was a great organization to engage in brand building, developing an algorithm to model employee workplace settings preferences pre- and post-pandemic and helping to launch the division.

Responsibilities

1. Corporate strategy
2. Business planning
3. Branding
4. Creative Direction
5. Communication design
6. Algorithm planning, development and testing
7. Content Creation
8. Social media marketing