Mastrius
I was approached by Levelling Up, an innovative online art mentorship community seeking help to rebrand and differentiate the company in a competitive online arts education sector. I took this on as a pro bono project because I believe in the power of the arts in its ability to transform people, culture and society. It was no small task but I enjoyed working with the Levelling Up team to reposition the company and to help them evolve their offering and story.
Responsibilities
- Project management
- Brand definition, strategy and articulation
- Creative direction, graphic design and video production
- Brand launch video and post
- Advisor
